iPhone 4. In so many ways it's a faster

I-PHONES

While everyone else was busy trying to keep up with iPhone, we were busy creating amazing new features that make iPhone more powerful, easier to use, and more indispensable than ever. The result is iPhone 4. The biggest thing to happen to iPhone since iPhone.

Face Time

People have been dreaming about video calling for decades. iPhone 4 makes it a reality. With just a tap, you can wave hello to your kids, share a smile from across the globe, or watch your best friend laugh at your stories — iPhone 4 to iPhone 4 over Wi-Fi. And it works right out of the box. No other phone makes staying in touch this much fun.

Retina Eye Display

The Retina display on iPhone 4 is the sharpest, most vibrant, highest-resolution phone screen ever, with four times the pixel count of previous iPhone models. In fact, the pixel density is so high that the human eye is unable to distinguish individual pixels. Which makes text amazingly crisp and images stunningly sharp.

Multitasking 

iPhone 4 introduces a whole new way of multitasking. Now you can run your favorite third-party apps — and switch between them instantly — without slowing down the performance of the foreground app or draining the battery unnecessarily.1 This smarter approach to multitasking is available only on iPhone.

HD Video Recording & Editing:

Shoot your own movies in high definition. Capture impressive video even in low-light settings, thanks to the advanced backside illumination sensor and built-in LED light. Then edit and create your own mini-masterpiece right on iPhone 4 using the new iMovie app — with Apple-designed themes, titles, and transitions. It’s available on the App Store for $4.99.

5 MP With LED Flash

Take beautiful, detailed photos with the new 5-megapixel camera with built-in LED flash. The advanced backside illumination sensor captures great pictures even in low light. And the new front-facing camera makes it easy to take self-portraits.

Software and applications

The most commonly used data application on mobile phones is SMS text messaging. The first SMS text message was sent from a computer to a mobile phone in 1992 in the UK, while the first person-to-person SMS from phone to phone was sent in Finland in 1993.

Other non-SMS data services used on mobile phones include mobile music, downloadable logos and pictures, gaming, gambling, adult entertainment and advertising. The first downloadable mobile content was sold to a mobile phone in Finland in 1998, when Radiolinja (now Elisa) introduced the downloadable ring tone service. In 1999 Japanese mobile operator NTT DoCoMo introduced its mobile internet service, i-Mode, which today is the world's largest mobile internet service.

The first mobile news service, delivered via SMS, was launched in Finland in 2000. Mobile news services are expanding with many organisations providing "on-demand" news services by SMS. Some also provide "instant" news pushed out by SMS.

Mobile payments were first trialled in Finland in 1998 when two Coca-Cola vending machines in Espoo were enabled to work with SMS payments. Eventually the idea spread and in 1999 the Philippines launched the first commercial mobile payments systems, on the mobile operators Globe and Smart. Today mobile payments ranging from mobile banking to mobile credit cards to mobile commerce are very widely used in Asia and Africa, and in selected European markets.

Mobile phone

A mobile phone (also called mobile, cellular phone, cell phone or handphone) is an electronic device used for full duplex two-way radio telecommunications over a cellular network of base stations known as cell sites. Mobile phones differ from cordless telephones, which only offer telephone service within limited range through a single base station attached to a fixed land line, for example within a home or an office. Low-end mobile phones are often referred to as feature phones, whereas high-end mobile phones that offer more advanced computing ability are referred to as smartphones.

A mobile phone allows its user to make and receive telephone calls to and from the public telephone network which includes other mobiles and fixed line phones across the world. It does this by connecting to a cellular network owned by a mobile network operator. A key feature of the cellular network is that it enables seamless telephone calls even when the user is moving around wide areas via a process known as handoff or handover.

In addition to being a telephone, modern mobile phones also support many additional services, and accessories, such as SMS (or text) messages, email, Internet access, gaming, Bluetooth, infrared, camera, MMS messaging, MP3 player, radio and GPS.

The first hand held phone was demonstrated by Martin Cooper of Motorola in 1973, using a handset weighing in at two kilos.In the year 1990, 12.4 million people worldwide had cellular subscriptions. By the end of 2009, only 20 years later, the number of mobile cellular subscriptions worldwide reached approximately 4.6 billion, 300 times the 1990 number, penetrating the developing economies and reaching the bottom of the economic pyramid